Cohesive Web Design Located In Greenville SC Discusses Creating A Strategic Marketing Plan To Increase Business

One of the best things you can have for your business is a strong marketing plan which includes SEO Greenville SC.  Don’t make it complicated by adding a bunch of “mumbo jumbo” language to it.  People say “K.I.S.S.” (Keep It Simple Stupid) is the best method with marketing plans.  So focus on who you are, what services you provide, who needs those services, and how you are planning on getting your target market’s attention.  It’s no enough just to have a marketing plan.  You actually have to put it into action.  Here are seven steps to follow to help you build the perfect marketing plan:

Step 1: Target A Specific Market – Try to focus on a specific market that you are wanting to service.  Hone in on the ideal customer for you in the most detailed way possible.  It’s not enough to say “I am going to sell shoes to everyone!”  You have to think of sell running shoes to athletes.  When you create a specialized strategy like this, it is easy to know how to specifically market to your customers and where you should spend your marketing dollars.

Step 2: Think About Your Position – You absolutely have to figure out what you do well and what your target market is needing.  You need to find out why your customers use your service or buy your product.  Once you figure that out, duplicate it for everyone else in your target market.

Step 3: Educate Your Market:  You will need to create or recreate educational material on your website.  Peoples sometimes don’t know why they need your product or service.  Tell them why.  “9 out of 10 people wear the wrong running shoes and end up developing joint misconfigurations.” (or whatever the case may be).  Educate your customer on why they need your product.  Create the value and they will buy your product.

Step 4: Never Call Prospects Without Educating First – You want to educate your target market and have them ask for more information. How many times have you cold called prospects and been REALLY successful.  Not to many times right?  The potential customer you call is almost always not ready, still thinking about it, or flat out says “NO!”  The best leads are the ones that call you with cash in hand.  Educate them on why they need your product and get them to contact your for more information when they are ready.

Step 5: Any Press Is Good Press – You need to find a local newspaper that would be willing to cover your business when you launch new, “life changing” products or start an effort that will change the community. “Local Company XYZ sells shoes that create orphanages.” A headline like that will create awareness about your company and it says that you really care.  Then people won’t care about the price tag.  They will buy because you are doing something that makes a difference.

Step 6: Referrals Can Build Your Business – You should work your networks and current clients to give you referrals for anyone else that might be interested in your services.  If you have 20 clients and they all have 1 referral that is potentially 20 new clients for you! That’s the power of affiliate marketing.

Step 7: Create An Action Calendar – Once you work through all of the other steps for your marketing plan, you need to setup a calendar with actionable items on their.  If you setup in Google Calendar, you can event setup alerts to remind you do do certain things throughout the year.  This is extremely helpful especially when you are extremely busy and will keep your marketing plan on track.
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900


Steps To Increase Your Marketing Efforts Online – Cohesive Web Design located in Greenville SC

So you are a business owner…but you are also a consumer.  As you drive down the road do you notice any billboards?  Do you throw away marketing fliers and brochures when they reach you in the mail?  They say “Half of all marketing dollars are wasted. You just don’t know which half.”  I would probably be willing to bet that number may be higher than we fear.

Here are some ways you can spend money, or time if you are a DIY person, more wisely to market your business this year…

1. Get Rid Of The Billboard – No one pays attention while they are driving down the road.  Especially to billboards.  They are using texting (which we don’t endorse), talking on the phone or even reading an actual book.  That’s right.  I have actually seen with my own eyes someone actually rid down the road with a book propped up on the steering wheel.  Do you think people have time to look at your ad?  Much less have time to understand your message and/or write down your phone number in the 5 seconds as they pass by and try to scramble for a pen.

2. Focus On Your Main Website – Your website is absolutely the best form of marketing for a few reasons:

  • You can change the information on your website and do not have to pay another fee to reprint the material
  • It can engage your visitors with videos and animations
  • It can collect and store information in a database to search later
  • It can create membership model where your customers can have access to a plethora of information

3. Optimize Your Website – Unlike a billboard, people who are searching key terms in the search engines are actually seeking out you for your services.  If you are no where to be found in the search engines because you aren’t doing search engine marketing, you can kiss your marketing leads goodbye.  The leads that are coming from the search engines are free leads (if you are in the actual search results) and they are actual people that are looking for your services.  It’s like someone knocking on your door tell you they want to buy your product! That’s way better than the guy reading the book and not paying attention to your marketing plan in the sky.

4. Look At Your Email Signature – Believe it or not, simply putting a phone number and website URL in your email footer could be the most simplest effective change you could ever make.  Think about how many emails you send out every day.  Now if it was simple for someone to get in touch with you they might actually call or visit your website.  Any email from you now becomes a marketing touch.

You can make some simple changes this year that could affect your marketing in a big way.
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900