Cohesive Web Design located in Greenville SC discusses why colors are important for your website design

The purpose of an eCommerce website is to lead a customer towards a product so a sale could be made. When designing an eCommerce website, a web designer must take into consideration the many factors that allow an eCommerce website to become successful and attract customers. The intent of this article is to inform you so you can take all the necessary actions into creating a profitable eCommerce website.

The reason why an Ecommerce website is different from a standard website is mostly due to one simple factor. The website must be visually appealing in order to attract the attention of a paying customer. To be successful, an eCommerce website must be unique, attractive; it must have a great color scheme, and have a theme that fits in with what you are selling. Colors are important for a website, because it is the first thing that a user sees when they enter the site. It is a known fact that a bright color is more attention getting than a neutral or opaque shade such as brown or gray. For example: when women are shopping in a department store and two dresses are present; a red one and a gray one. The red dress is the one that imminently catches the eye. A website should opt for a more daring color scheme with bold colors such as: red, baby blue, lime green, electric yellow, pretty pink, and orange rather than a neutral palette such as dull colors like: brown, gray, white, and black.

Your ecommerce website should be relevant to your business and also be visually appealing. Having a colorful site increases the chances of a customer staying on the web page and helps you increase your income. ECommerce is a great website designer that knows exactly how to attract people to your site. They are experienced and have years of experience in web design. Colors are important for your website because they can also show what the website is about and what you’re selling or what you’re trying to say. The human eye is attracted to color and many beautiful things such as flowers have many colors, so why shouldn’t your website be colorful. Colors are an important thing to consider when designing a website because the can either make or break your site. Ecommerce can help you design a winning site that will attract many customers and make your website a huge success.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

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Cohesive Web Design located in Greenville SC discusses how you can optimize your web design so your website will load faster

Many people do not take speed into their website design. This is a mistake, a fast web page helps keep perspective customers from leaving. Many times, people have slow internet, or they are using a phone or tablet to access your site. Not only that, but in Greenville SEO algorithms, speed does play a factor in determine search results. If your site runs faster, it will get a boost, and it is much more likely to appear in the top results. Here are some ways that you can optimize your site to run faster.

Anytime someone goes to a website, they have to download everything on that page, whether it be text, images, or anything else. So, it is important to design a website that is not large, so the download is fast. You can resize photos to help the speed of your site. Be sure to leave off heavy images that are more than 100 kilobytes. Some sites have images that are more than 1 meg, this is a mistake. Also, leave out any video or audio as that can cause the site to lag, Flash especially can cause problems for web browsers. Limiting the file sizes is the easiest way to ensure a quick loading website.

There is a way to speed up your site with an important application called gzip. This helps the speed by reducing the amount of bandwidth being sent over the network, up to half. Gzip works by compressing the data that is sent over the network. Another way to speed up loading times is to use CSS when possible. The rule of thumbs is to use CSS when it is available. This will ensure fast loading times of images.

In the end, the best way to ensure a fast loading site is to make it small. Not small in content of course, but leaving out large images, videos, or music files. Many users still access sites with cell phones, dial up internet, or old computers. Not only will they appreciate the quick loading times, so will the major search engines. There are free sites that you can go to where they will analyze your site speed. They can tell you how fast your site is versus other sites, and even give recommendations on how to speed up your site. When designing and setting up a site, site speed should be taken into consideration.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

5 Things A Manufacturer should know when seeking web design – Cohesive Ideas located in Greenville SC

Something that your business will eventually have to deal with is seeking out reliable web design to set up a web presence for your company. In 2012, it is almost impossible to not even have a basic web presence for your company, especially as more and more online databases grow up compiling local and nationwide businesses for consumers to seek out.

Firstly, a manufacturer should always be aware that you get what you pay for. Quality design is just like any other business, and it doesn’t necessarily come cheap. Factoring in design time, coding, consultations with you the client, and securing the server space and URL, a web designer can spend a considerable amount of time on a website, and time in any industry means money.

When selecting someone to do web design for you, remember to look at their portfolio of work. All good designers or design firms will have portfolios of styles and layouts that they have done. This way, you can get a sense as to whether or not that particular designer can work and has worked in the style you’d like your web design to be.

You need to consider the pro’s and cons of going with an independent freelance designer or and entire design firm itself. While a design firm can perhaps be more reliable to work with in terms of results, working with a reliable freelancer means that more time and effort is going into your individual project.

There are a lot of hosting options, and often the hosting itself is paid for and pre-chosen by clients before seeking out and beginning basic web design. Even some fundamental research through Google or by asking fellow business owners or even family friends can lead to finding some great and reliable hosting options. A well-put-together website is ultimately useless if the hosting fails and no one can find it or access it.

Also, something to keep in mind is that in this day and age, mobile-web options are important to have for your web presence. Be sure that your web designer and overall web design plan include mobile web options, in order for your website to be able to read more effectively on tablets and smartphones, one of the fastest-growing platforms for reading the web these days.

By keeping these points in mind, your decisions regarding finding quality web design for your company will ultimately lead to a high-quality web presence.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

Cohesive Web Design located in Greenville SC discusses the difference between web design and web development

A web developer and a web designer are not the same thing. A designer shows visitors what they see when visiting the site. A developer works on the website’s functionality. The developer and the designer must work together to make the website function correctly and make Greenville web design pleasing to the eye for the website owner.

When a website is broken down there are four things to consider: content, usability, functionality, and how the website looks and feels. This why it is critical these two people work together as it becomes a complicated process.

Web design will have the fonts and colors along with the layout for all the pages on the site. Projecting the imagery is very important to the site’s visitors. They will create the content that a copywriter will have written. Sometimes they will have to rewrite it to make it work. This content can be the home page to product descriptions to an faq to an about me page. A designer needs to know Photoshop and HTML. Laying out the content for the site and animation can be part of their job.

Web development provides the testing and functionality that provides features that are interactive on the site. From clicking a button to viewing a product to using the shopping cart to contacting customer support, and many more items. The developer has to know computer languages like HTML, PHP, Java, and Perl including Flash, to animate the graphics, to make the coding work on the site.

When a visitor uses the website, a developer will pretend to be them while navigating the site. Is it user friendly? Does the program interact with each other seamlessly? No matter what browser is used or a web server that hosts the website, all languages have to come together for the functions of the site to work properly.

A web developer also has to create backend operations that a non technical person can use that is user friendly. The site owner can look at sales and traffic reports and keep track of inventory.

It takes either a large company or large budget to hire separate people for every single thing to make a website happen. This is why a web designer and a web developer has to stay focused on the site owners wishes. This is also another reason why there is two complete differences in the two but needing to blend cohesively together.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

Cohesive Web Design located in Greenville SC discusses banner website design techniques for success

Banner website design is a fascinating tactic web designers have used to be able to capture the attention of potential customers for their clients. Today we are always looking for new designs to grab visitor’s attention to get them to click, to send them to our web pages.

How many of us have seen a banner like “Do Not Click Here”? Like most of us, you clicked on it. This is what makes a simple sentence so powerful and banners need to do this to compel website visitors to click through to the website . This example of curiosity has been very effective and web designers must constantly come up with new ways to get a reaction like this. We are always looking for ways today to arouse curiosity and get visitor’s attention.

Banner designer’s goal is to get the attention of visitor to click on the banner. The “Do Not Click Here” banner example, doesn’t let us know what is on the next page. This design does not arouse a visitor’s curiosity and makes it almost impossible to get the visitor to click and see information lies behind the mystery button.

Ad words should not arouse the visitor’s interest or hurt the main flow of the web page. Ad words should look like part of the search results so that the user has the feeling that the content is there because they asked for it. This simple design scheme has helped Google to promote effectively their search engine, and at the same time their AdWords advertising program. Banner designers have learned to use interactive technologies; to develop banners that allow the user to take action.  Flash is an example of this action. Getting the user into the action is intelligently accomplished in creative ways. Web designers use popular old games theme elements to create an action link. Letting the user take part in the action at the right moment allows the mind to be less resistant, which in turn allows the sales message to be read more effectively. The biggest disadvantage is that the banner is not allowed many times because it distracts from the web page content.

A banner fashion trend we’ve seen lately is Black and White banners.  The idea is to be different in some way and to stir the curiosity of the potential visitor and hopefully get them to click on it.

A similar concept allows advertisers ad spaces with high pixel content which entertains visitors and gets them curious enough in time, to click these unorganized pixel banners.

What will be the next trend of banner design?  If we could predict that, then we would implement immediately and ride the wave of effective website banners.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

Why you should make sure your web design isn’t annoying – Cohesive Web Design located in Greenville SC

Every website owner strives to keep his or her website appealing to visitors so as to keep them interested in what the site has to offer. Owners also want their sites to load as fast as possible so as to avoid losing visitors that are impatient. The rising bandwidth rates allocated to each computer however overwhelm designers. They therefore create overly sophisticated website design that eventually slows down the rate at which these sites load.

Websites may also take a long time to load due to the page size. The larger the page size, the longer it takes to load therefore the more traffic you lose. Attractive and well organized websites can however also be created by use of coding systems such as CSS.

This coding system enables webmasters to optimize their websites graphically by slicing up the initial heavy laden designs without losing the initial beauty of these designs. CSS coding enables you to reduce the size or your webpage while maintaining its aesthetic appeal by concentrating on four key areas:

  • Color – The more color contained in a given slice the larger your page will get. Therefore, ensure that you use small slices with a small amount of color per slice.
  • Graphic Structure – When slicing up graphical structures on your site use small slices from a portion of the structure and make copies of this slice using codes.
  • File Formatting – Chose a suitable format to use depending on the number of colors you are working with. For a small number of colors, the GIF format is best suited since the image will look smaller as compared to the JPEG file format. When working with a lot of color, go for the JPEG file format.
  • Text and Background Colors – You can use CSS coding to come up with text written on a colored background. Simply define the color of the background and the font of the text to suit the size of your web page and you are good to go.

There are however more options that will enable you create smaller websites that load easily while remaining attractive. The use of CSS2 and JavaScript coding languages, however tasking, will give you a professional edge on your site.

With the wireless internet age upon us, fast loading websites will go a long way in ensuring your visitors frequent your site while recommending it to others seeking information offered by your site.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

Why should you focus on your menu navigation when you redo your web design? – Cohesive Web Design located in Greenville SC

When it comes to looking up things on the Internet, surfers are not too patient today, and if a website is laid out wrong or is hard to use, they quickly leave for another site. When link connections are not obvious, you are really wasting money with a great web design. Website navigation is a vital part in determining the navigational effectiveness of a website.

For effective website navigation there must be a common sense approach that makes sense to the average consumer. Well designed websites with great navigation have similar layouts.

Web designers need to keep in mind the target aim of the website, and who it is designed to reach when designing navigational functions. Most websites exist to do two things, 1. Give information about a product or service. 2. To then to get them to buy the product or service.

All navigation elements should be clearly linked to standard conventions for creating links, like buttons, click menus, underlining the in text links with different colors. The temptation to be cleaver is a mistake in most cases. If the user doesn’t understand your links, they won’t be there long. Commonality is important in creating navigational links.

When you have a link that is not common, tell your visitor that it is a link. The three click rule is that most users will not click more than three links to get to what they are looking for. This means that every page on your website should be able to be reached within three clicks.

Top page menu bars; these usually are located directly below a page headers graphic’s that contains an item like the site logo. These menus come in specified links that can be drop downs and expanding format menus. Each menu item should be represented by a picture tab of some kind that makes it plain and easy to be distinguished. Left side navigation as it is called today, is typically placed in a vertical line or text area on the left portion of the webpage. Like the top menu navigational tabs, each item can be individually linked or allowed to expand.

When it comes to bottom menus, it is protocol to offer a menu bar at the footer; they can be graphic tabs or highlighted text links. In most cases, the use of footers should be almost always text links.

Page Links, Every page connected to the website should be within two or three clicks from the home page. Important pages should only be one easy click away. The type of website will determine which links are more abundantly displayed.

There are a host of ideas that have worked to some degree such as login boxes, which should be prominently displayed, Shopping Carts need to be clear and easy to use, and Order Buttons should be large and highly visible.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

Should you handle your web design or leave it to the professionals? – Cohesive Web Design located in Greenville SC

Designing a professional website takes skill and a flair for design that will impact positively on your visitors. The decision to work on your own web design or contract it out to a web designer really depends on the following:

  1. You need to objectively evaluate your skill-set and that of your staff. And to do this assess what the purpose of the website is for and begin the evaluation process by taking a hard look at websites you or your staff may have done. The gold standard here is to judge whether or not the website was successful.
  2. Some of the necessary skills to design and build a website are:
    • HTML knowledge – basic code knowledge helps you understand what takes place behind the scenes of website building. There is software to help with this.
    • Artistic ability – a flair for color and design will sway visitors to want to stay and interact on your website.
    • Graphic software expertise – eye-catching graphics along with clean, quality photos to enhance the image of the website. Photos must be easy to upload.
    • Navigation Expertise – navigating should be a pleasant experience for your visitors. Layout and the understanding of navigational tools are important.
    • Programming –CGI, JavaScript or database programming are needed to integrate the website on the internet.
    • Marketing and business experience – the purpose of the website greatly influences the tone of the marketing strategy and business decisions to be made.

What if I Can’t Do All of That?
Fortunately, there are credible freelancers who can greatly assist with website building at reasonable cost. You may have to hire several freelancers to handle copywriting, web designing, SEO optimization, programming and other work.
What does outsourcing cost?

Basic websites consisting of five to six web pages ranges from $100 for web page design to $1,500 for a complete website with graphics and content. A more interactive website could cost anywhere from $500 for programming and upwards of $10,000 for a website with all the bells and whistles.

The key factor to note here is that your brand is sacred therefore you should seek out the best person to handle your job. When it comes to putting your best foot forward in cyber-space, then do so with trying to cut corners; because then you would most likely pay for it through poor internet sales.

Summary
If you decide to build a website then be aware of the work involved especially when it comes to testing it. However, should you hire a professional then establish from the start a clear communication so that you get exactly what you want.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

How to communicate your web design needs to your web designer – Cohesive Web Design located in Greenville SC

During the hiring process of a webpage designer there can some difficulties. One of the hardest parts of the process is trying to communicate your vision to the web designer. The main reason for this is because, the business owner and the website designer speak two different languages, when it comes to the internet. We will be discussing ways to successfully communicate your web design vision to the webpage designer to want to hire.

When you make the decision to hire somebody, it will take sometime for you to find the right individual when you are searching for a web designer. Once you put all that effort into finding the right person, when you find this individual you believe they will produce the most amazing internet webpage the world has yet to see. Nothing wrong with being confident in your choice.

So now you get to the point where you are trying to explain the plan you have in your mind. Trying to explain your vision to the web designer is hard, because they cannot see inside your head. Almost all the time, when we are trying to tell people our vision it is difficult for them to understand. This is not nothing to be worried about though, in most cases this is the biggest obstacle in this situation and other jobs.

These are the two problems you are most likely to encounter.

1. You may know exactly what you want to have on your website, but you lack the information on how to present it to the public.

2. You know what elements you desire to have on your website in your head, but lack the information to implement it.

In either of these situation, you will need to communicate your ideas to the web designer. The smartest thing to do is the give the person you hired full freedom to create the webpage for you. All you need to do is make sure what content the website needs to have. When you do this, you will find it is much easier for you to explain what the website needs to be about, and what content you want on the site. This is much easier to communicate rather than telling the designer what type of colors you want, and how the page should be formatted, amongst other technical details.

This is the process you should use for both of those problems you will encounter in this situation.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900

Cohesive Web Design located in Greenville SC talks about why web design is important for ecommerce success

Why is eCommerce web design important for online success? The primary function of eCommerce websites is to lead visitors to the website and convert them into customers by having them buy something. An efficient web designer has to take into account the various techniques he can use to design an eCommerce website that will attract customers.

You may be wondering what makes an eCommerce different from other websites because from a casual glance they all look the same. But there is actually a difference if you look closely. Essentially an eCommerce website function, as previously stated, is to engage its visitors in purchasing. Therefore an eCommerce website has very little margin for error when it comes to its design and functionality.

There are certain characteristics that identify an eCommerce website. Mainly that it allows the end user to navigate effortlessly online. The trust levels of your visitors’ increase once your website is secure and endorsed by reputable online finance processing companies. Let your visitors know who you are as the website owner. Once your customers have a problem free experience they will return to shop; in addition making referrals to their family and friends.

Now that you understand the basic function of an eCommerce website the challenge is to direct people your website so that they will buy. How do we accomplish this? How do we get visitors through our virtual door? Considering that it is much more challenging to market products in the virtual world because of certain disadvantages.

For one thing, people’s sense of smell and touch cannot be used to lure them into your store to buy, the way it is used in business, in the brick and mortar world. This is a clear disadvantage because those are two of the most important receptors that influence our decision making.

In the absence of the use of these receptors website designers have developed strategies to lead heavy volumes of online traffic to an eCommerce website. The strategy is simple and effective and by landing visitors to your site in one click or possibly two clicks maximum is the way to get them there.

Sales letter websites take full advantage of this technique because it consists of one page. Online shops employ a more personalized approach to visitors due to the variety of items for sale. Have an experienced eCommerce website designer layout your site; as this person will understand the importance of proper layout and know how to do it in order to capture sales.

http://www.cohesivewebdesigns.com
Cohesive Web Design
330 E Coffee St
Greenville, SC 29601
(864) 498-1900